INTERFACE
One unified experience
for marketers.
One UI to orchestrate workflows across every marketing service. Set your goals, steer your campaigns and review results without ever needing to touch the underlying tools.
INTERFACE
One UI to orchestrate workflows across every marketing service. Set your goals, steer your campaigns and review results without ever needing to touch the underlying tools.
A DAY WITH HELIX
This is what working with Helix looks like across a typical day. You set the direction through the Orchestrator, Helix does the work and you decide what ships.
"Build a response campaign for the SMB segment. Two weeks. Focus on retention."
Overnight, Helix has been watching the market for shifts that matter to you. Competitor moves, audience behaviour changes, demand signals across your category. The Orchestrator surfaces what is worth your attention and proposes how to respond. You read, challenge and decide. One signal becomes a brief.
From your brief, Helix proposes a full plan: channels, journey logic, audience splits, budget and timing. You review it the way you would review the work of a senior team member, adjust where needed and approve the rest. The moment you sign off, the work moves into your stack and your campaign begins to take shape across Adobe and your wider MarTech.
While the campaign warms up, Helix produces what is needed to feed it. Variants for every channel, localised across your markets and on-brand by default. You see the work as it develops, approve what is right and redirect what is not. Every decision you make sharpens what comes next.
The first results come in and Helix has already read them. What is working, where the lift is coming from and what it would do next. No dashboards to pull, no reports to commission. The insight comes to you with a recommendation attached, ready for your call.
Helix keeps working while you log off. Performance is monitored, anomalies are flagged, compliance is checked and tomorrow's signals are gathered. The Orchestrator coordinates it all and has a clean summary waiting for you in the morning.
AGENTS
Behind every Helix workflow is a coordinated team of agents that runs your services 24/7. You only ever speak to one of them.
The Orchestrator agent steers the entire workforce and communicates with you. It is the only agent you interact with directly.
Service agents always optimise for a specific outcome. They coordinate the work required to achieve a service result.
Guarding performance, ensuring compliance and supporting your workflows around the clock.
PLATFORM
Helix is built on a Capgemini-owned, AI-first platform that combines the best of Adobe and Microsoft. We take ownership of the technical complexity so your team can focus on the marketing, not the tools and integrations underneath it.
We build, run and expand the platform for you — so your team can focus on marketing, not infrastructure.
A best-of-breed foundation combining Firefly, AEM Assets, Real-Time CDP, Express, GenStudio and Workfront with Microsoft Azure AI Foundry, DevOps and Storage.
Helix integrates with the marketing technology you already have, alongside accelerators and assets from previous engagements. You keep what works and extend it with the rest of Helix.
The Helix technology foundation
See your own workflow running in Helix.
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