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MARKETING AS A SERVICE

You decide
where to start.

Access the full range of Helix marketing services through an outcome-based model. Not a tool licence, but a service you consume. Pay for results, not seats. Start with one service, scale across the catalogue when you are ready.

Helix Marketing as a Service

THE CATALOGUE

Four pillars. One connected catalogue.

Helix organises its services across four pillars, each optimising for a distinct marketing outcome. Click a pillar to explore the services within it.

Always-on Workflows

With always-on workflows we make everything run smooth through world-class briefings and workflows. Compliant, on-brand and within industry context.

Optimises for: Smooth and cost-efficient service performance

THE VALUE

How Helix creates value.

Three units of value, connected in a continuous flow.

The Signal
A prioritized, action-ready unit of value. The starting point of every decision that improves marketing performance.
Value drivers ▼
Increased ROI on new segments surfaced before competitors act
Reduced waste by filtering noise and focusing spend on validated opportunities
Faster response to market shifts — hours instead of weeks
⟶
∞
The Loop
Created after acting on a signal. Helix generates the workflow and executes it — continuously, not just once.
Value drivers ▼
Time to market cut from weeks to days through agentic execution
Team productivity multiplied — less manual work, more strategic impact
Consistent quality at scale — brand-safe, compliant, on-brief every time
⟶
The Outcome
The result after closing a loop. A high-performing campaign, a new opportunity, or optimized content pages driving GEO visibility.
Value drivers ▼
Campaign performance uplift through signal-informed, always-on optimization
GEO share-of-voice improvement through continuously optimized content
New revenue opportunities identified and activated before competitors respond

THE LOOPS

Three loops. Choose your starting point.

Each loop is available across all engagement models. Click a loop to explore what it delivers.

Signal to Action Loop
Signal to Action
Signals to ranked, actionable recommendations. Within hours, not weeks.
Brief to Content Loop
Brief to Content
One intelligent brief to fully on-brand, multi-channel hero assets in days.
Signal to Execution Loop
Signal to Execution
The full loop. Signals feed content, content feeds activation. Always-on.

Core promise

How it adds value

Use cases

    Tech & data foundation

      Client references

      GET STARTED

      How to work with Helix.

      Three engagement models. Choose what fits your ambition.

      01
      Pilot
      Experience Helix
      Run one loop for your brand and company to experience Helix in your context. Low risk, fast signals, real results.
      Run the Signal to Action Loop on your own brand data. Get GEO visibility scores, competitive signals, and prioritized actions — within weeks, not months.
      Run the Brief to Content Loop on a real campaign brief. See Helix generate on-brand, multi-channel hero assets from a single intelligent brief.
      Run the full Signal to Execution Loop end-to-end. From market signal detection through content creation to campaign activation — all in one connected flow.
      4 to 6 week engagement
      One live Helix loop
      Choose your loop, connected to your company context and relevant data sources.
      Proof of value in weeks
      Measurable outcomes, not a demo. Real signals, real content, or real activations on your stack.
      Your team learns by doing
      We work alongside your marketeers. No black box handover.
      Business case for scale
      Clear evidence and a recommendation for what comes next.
      02
      Transformation
      Scale Impact
      Full Helix transformation. We set up your chosen loop, embed it in your workflows, upskill your team, and get them running it operationally.
      We embed the Signal to Action Loop into your daily operations: connect your data sources, configure GEO and MMM dashboards, train your team to act on prioritized signals continuously.
      We embed the Brief to Content Loop into your content supply chain: connect brand assets, configure compliance guardrails, and upskill your creative team to work with AI-generated output at scale.
      We embed the full Signal to Execution Loop across your marketing operation: signals feed briefs, briefs feed content, content feeds activation — all governed and connected to your stack.
      12 weeks
      Full loop setup
      Complete Helix configuration: workflows, agentic onboarding, and platform connections.
      Embedded in your workflows
      Connected to your MarTech stack, your data sources, your approval processes.
      Team upskilling
      Your marketeers learn to work with the loop as it gets built.
      Go for outcomes
      Your marketeers transfer their work into Helix and run it operationally through AI.
      03
      Outcome-driven
      Marketing as a Service
      We take ownership of marketing outcomes and build our delivery model around them. You define where you want results, we make it happen through Helix.
      We own your signal-to-action pipeline end-to-end. Continuous brand monitoring, GEO optimization, and MMM-driven budget reallocation — operated by Capgemini, governed by you.
      We own your content supply chain. From brief intake through asset generation, adaptation, compliance, and delivery across all channels — always on, always on-brand.
      We own the full marketing loop. Signals drive content, content drives activation, activation feeds back into sensing. Capgemini operates the entire cycle — you steer the outcomes.
      Ongoing delivery
      Ownership of outcomes
      Capgemini takes accountability for delivering marketing results.
      Flexibility in focus
      Shift priorities as your business evolves. The model adapts to what matters most.
      Always-on, always improving
      The loop runs continuously, gets smarter over time, and expands as you scale.
      Connected to your in-house flows
      We connect to Helix so everything works together, without replacing what already works.

      Start with one service. Scale to the rest.

      The best way to understand Marketing as a Service is to talk through your priorities.

      Book a session
      Helix Orchestrator
      Hi, I am the Helix Orchestrator. I can tell you about Helix, our services, how it works with Adobe and how to get started. What would you like to know?