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ADOBE SUMMIT 2026

Helix at Summit — your briefing.

Build awareness

Build awareness around the potential of Helix (as platform, atomic operating model and marketing-as-a-service)

Convert conversations

Convert conversations into follow-up sessions (30 min deep dives at Summit or 60 minute deep dives after Summit)

Capture learnings

Capture learnings and feedback about Helix from every conversation

LEARN HELIX IN 3 MINUTES

The Helix Introduction Tour

Swipe through 8 slides to understand the vision, model and technology behind Helix

01 / 08 — The Problem
Marketing lost its magic
Today's CMO manages an increasingly complex MarTech stack while not seeing the returns expected from AI investments. Marketing teams are buried in tool complexity and campaign execution — with no time left for the strategic, creative work that actually moves the business.
Tool overload Skill gaps Campaign-by-campaign
02 / 08 — The Vision
AI-native marketing that absorbs complexity
Helix is a vision for marketing where AI is the foundation, not a feature. It absorbs tool complexity so marketers can reclaim their role — guiding strategy, informing the broader business, and focusing on what matters most.
Always-on Agent-powered Marketer-empowered
Vision Model Platform
03 / 08 — Three in One
Helix is three things simultaneously
The Helix Platform — Introducing one unified agentic powered marketing experience to activate at scale
Atomic Marketing Organization — Your always-on operating model, powered by a blended human-agentic workforce
Marketing as a Service — Our catalogue of outcome-based services: pay for results, not seats
Platform Operating Model Services
Sense Create Data Activate
04 / 08 — The Four Pillars
Capabilities across the marketing lifecycle
Sensing & Strategy — Turn signals into strategy: market radar, competitor intelligence, portfolio strategy
Generative Creation — Infinite creative results: production, localisation, brand testing
Data & Intelligence — Turn data into decisions: first-party enhancement, synthetic data, reporting
Orchestration & Activation — Engage with relevancy: campaign execution, loyalty, retail media, customer journeys
05 / 08 — The Loops
Three continuous loops that never stop
Signal to Action — Market monitoring, brand visibility tracking, competitive intelligence that feeds directly into strategic recommendations
Brief to Content — AI-powered creative briefs that flow into production-ready, on-brand content across channels
Signal to Execution — End-to-end from customer signals through journey orchestration to activated campaigns
06 / 08 — The Agentic Workforce
17 specialised agents, one orchestrator
Orchestrator — routes every request to the right agent
GEO Analysis · Source Stack · Prompt Research — brand visibility, citation analysis, prompt discovery
VoC Radar — customer signals & friction detection
Creative Brief · Content · Campaign Preview — brief-to-content pipeline
Competitor Intel · MMM Insights — competitive gaps & ROI modelling
Brand · Persona Insights · Report Generator · Localization
Platform Ops · Task Planner · Trigger GEO Scan · Persona GEO
Azure Adobe Helix AI
07 / 08 — The Technology
Supercharging Adobe with Azure AI
Helix is built on a best-of-breed platform combining Adobe (Firefly, AEM Assets, Real-Time CDP, Journey Optimizer, CJA, Workfront) and Microsoft Azure (AI Foundry, DevOps, Storage). Nine AI engines — including Claude, GPT, Gemini, DeepSeek and Perplexity — power the agent workforce. The platform is owned and operated by Capgemini.
Adobe Suite Azure AI 9 AI Engines
6w 12w MaaS
08 / 08 — How to Start
From Pilot to always-on in three steps
Pilot (6 weeks) — Upload brand data, run one loop on real data, build the internal business case
Transformation (12 weeks) — Full implementation of selected loops and services, team enablement
Marketing as a Service — Ongoing managed operation: Capgemini runs and optimises Helix alongside your team
6 weeks to value Low risk entry
KNOWLEDGE BASE

Everything you need to know.

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CONVERSATION GUIDE

How to sell Helix.

Answer four questions. Get a tailored recommendation with talking points.

VALUE — Which loop?
What outcome matters most?
Where is the biggest pain?
COST — Which model?
What's their appetite for change?
What's the budget reality?
Select options on both sides to see your recommendation
Loop
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Model
LOOP DETAIL
How it adds value
Use Cases
    Typical Client Questions
      Tech & Data Foundation
        Typical Customers
          Project Timeline
          COST MODEL
          Investment
          Cost Drivers
            What's Included