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Capgemini | AI-Native Marketing

Reclaim the magic
of marketing with Helix

The Helix Platform Introducing one unified agentic powered marketing experience to activate at scale. Atomic Marketing Organization Your always-on operating model, powered by a blended human-agentic workforce. Marketing as a Service Our catalogue of outcome-based services: pay for results, not seats.
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THE HELIX STORY

See it in action.

THE HELIX PLATFORM

Three layers. One system.

Platform Agents Interface

Interface

One unified marketer experience

One UI to orchestrate workflows across every marketing service. Set your goals, steer your campaigns and review results without ever needing to touch the underlying tools.

Agents

Always-on agentic workforce

The Orchestrator coordinates your entire agent team. Service Agents optimise for specific outcomes. Always-on Agents guard performance around the clock.

Platform

Built on world class MarTech & data sources

Enterprise-grade foundation connecting Firefly, AEM, Real-Time CDP, Express, GenStudio, and Workfront with Azure AI Foundry. The infrastructure marketers never have to think about.

Interface

One unified marketer experience

One UI to orchestrate workflows across every marketing service. Set your goals, steer your campaigns and review results — without touching the underlying tools.

Agents

Always-on agentic workforce

The Orchestrator coordinates your entire agent team. Service Agents optimise outcomes. Always-on Agents guard performance around the clock.

Platform

Built on world class MarTech & data sources

Enterprise-grade foundation connecting your Adobe stack with Azure AI Foundry.

THE ATOMIC MARKETING ORGANIZATION

From campaign teams to agentic workforce.

Today With Helix
CMO
Brand
Brand Manager
Creative Lead
Designer
+ more
Digital
Digital Marketing Mgr
SEO/SEM Specialist
Performance Analyst
Social Media Lead
Content
Content Strategist
Copywriter
Production Manager
+ more
Analytics
Data Analyst
BI Specialist
Attribution Lead
+ more
Campaign
Campaign Manager
Marketing Ops Lead
CRM Specialist
+ more
Siloed teams Campaign-by-campaign Agency dependencies Manual handoffs
Atomic Marketing Org hub diagram
Learn more

MARKETING AS A SERVICE

You decide where to start the services you like.

Access the full range of Helix marketing services. Not a tool licence, but an outcome-based model where you pay for results, not seats.

Full vision Available today
Full Helix service catalogue
Helix services available today
Learn more

GET STARTED

How to work with Helix.

Three engagement models. Choose what fits your ambition.

01
Pilot
Experience Helix
Run one loop for your brand and company to experience Helix in your context. Low risk, fast signals, real results.
4–6 weeks
02
Transformation
Scale Impact
Full Helix transformation. We set up your chosen loop, embed it in your workflows, upskill your team, and get them running it operationally.
12 weeks
03
Outcome-driven
Marketing as a Service
We take ownership of marketing outcomes and build our delivery model around them. You define where you want results, we make it happen through Helix.
Ongoing delivery
Learn more

Start the conversation.

Book a session
Helix Orchestrator
Hi, I am the Helix Orchestrator. I can tell you about Helix, our services, how it works with Adobe and how to get started. What would you like to know?